Why the Azores are attracting more travellers

Scenic road in São Miguel surrounded by lush green vegetation, with mountains and mist across the landscape.

A lake inside a volcanic crater, steam rising from the ground and a coastline shaped by lava help explain the appeal of the Azores. But the experience of these islands also comes from their towns and villages, their food and the close connection between local life and the landscape.

On São Miguel, you can start the morning beside the lakes of Sete Cidades, have fish for lunch in a coastal village and finish the day with a thermal bath. This variety makes travelling to the Azores appealing for different kinds of holidays: active, relaxed or a little of both.

Tourism figures give that interest a concrete measure. According to figures released by the Regional Government of the Azores, based on regional statistics, the archipelago recorded more than 4.5 million overnight stays in 2025. For anyone considering a visit, however, the more useful question is this: what makes a trip to the Azores so special?

Volcanic landscapes you can experience up close

The volcanic origins of the Azores are part of experiences that go well beyond admiring a distant view. You can recognise them in lakes filling volcanic craters, dark coastal rocks and the geothermal activity of Furnas.

On São Miguel, Sete Cidades reveals the scale of a caldera where people live and farm. From the viewpoints above, the lakes and surrounding hills dominate the scene. Beside the water, your attention shifts towards the village, paths and fields. These are two different ways of discovering the same place, and both deserve time.

In Furnas, volcanic activity is part of everyday life. Steam, hot water and the preparation of cozido using heat from the ground bring geology into the visitor’s experience. Lagoa do Fogo has a different character, with slopes framing the water and views that depend on visibility.

This variety gives the journey depth. Each area reveals a different side of the island, offering something beyond the same experience in a new setting.

Different experiences within one holiday

Travelling to the Azores allows you to combine walks, thermal baths, time by the sea and cultural visits. On São Miguel, that variety helps you organise days around different interests.

If you enjoy walking, there are routes through coastal areas, woodland and volcanic landscapes. If you prefer less demanding activities, you can spend time in gardens, tea plantations or towns and villages. The ocean brings further possibilities, from swimming at a designated bathing area to joining a whale and dolphin watching trip when conditions allow.

The variety works best when you choose what genuinely interests you. A long walk and an unhurried visit to Furnas may deserve separate days. A visit to Ribeira Grande, meanwhile, can fit naturally with a stop on the north coast, without turning the day into a series of journeys.

This flexibility makes São Miguel appealing to people with different preferences. Couples and families can alternate more active experiences with time to rest, creating a holiday that works for everyone.

A landscape shaped by island life

Part of the charm of the Azores comes from the relationship between nature and human activity. Fields divided by hedges, pastures, harbours and villages are all part of the landscape visitors encounter.

On São Miguel, tea plantations and pineapple growing show how agriculture has contributed to the island’s identity. Visiting these places adds context to the journey, allowing you to learn about cultivation and understand products you later come across in restaurants and shops.

Food offers another connection. Cozido das Furnas is directly linked to the geothermal conditions of the place where it is cooked. Fish, cheeses and local produce provide other opportunities to get to know the island through its food.

Making time for a market, a visit to a producer or a meal in a village helps balance an itinerary centred on viewpoints. Local culture deserves a place in your plans, alongside the landscapes that inspired the trip.

Sustainability: the choices visitors can make

Nature is one of the main reasons to visit the Azores, and the way we experience it affects its conservation. Choosing this destination does not, by itself, make a holiday sustainable. The practical decisions you make during your stay matter.

On walking trails, following marked routes and respecting closures helps protect sensitive areas. Around lakes and along the coast, taking your rubbish away and leaving natural features undisturbed helps preserve these places. In towns and villages, respecting access routes, parking rules and private property supports a more considerate relationship with residents.

You can also support local production through the meals, purchases and experiences you choose. Asking where a product comes from or how an activity operates helps you make better-informed decisions.

Growing visitor numbers make these considerations increasingly relevant. Well-known attractions can be busy at certain times. Exploring other areas of the island, while respecting access restrictions and designated routes, can broaden your experience and help spread visits across more places.

Discover different sides of the Azores on São Miguel

Each island in the archipelago has its own identity. São Miguel brings together volcanic landscapes, thermal bathing, urban heritage, agriculture and ocean experiences within one stay. If that combination appeals to you, there is plenty to discover.

Ponta Delgada offers time in the city and along the waterfront. Ribeira Grande adds historic streets and access to the north coast. Furnas, Sete Cidades and Lagoa do Fogo reveal different volcanic landscapes, while Nordeste invites you to explore another part of the island.

This variety calls for choices. Trying to cover everything in a short stay reduces the time available in each place and adds more hours on the road. It is better to organise your days by area and leave room for a visit that takes longer than expected.

If you want to explore several parts of the island, choose transport that suits your itinerary. A car can make journeys between towns and scattered attractions easier, particularly when you want to combine several stops in one day. Consider where you are staying, your planned activities and how you prefer to travel.

Frequently asked questions about visiting the Azores

What makes the Azores distinctive as a holiday destination?

The combination of volcanic landscapes, ocean experiences and island culture. On São Miguel, that variety includes lakes, geothermal activity, thermal bathing, tea plantations and towns and villages that reveal different aspects of the island.

Are the Azores a good choice if I do not enjoy hiking?

Yes. Walking trails are only one part of the experience. You can build a holiday around gardens and plantations, town visits, food and thermal bathing. Check access arrangements for individual places, particularly if anyone in your group has limited mobility.

Do I need to visit several islands on the same trip?

No. A stay focused on São Miguel can include a wide range of experiences. Visiting other islands adds different perspectives, but also requires time for travel and planning. The right choice depends on how many days you have and what you want to discover.

Does growing tourism mean everywhere is crowded?

No. Visitor numbers vary by season, time of day and location. Well-known attractions can be busy, but the experience differs across the island. Plan visits that require booking and avoid assuming you will always have a place to yourself.

Discover São Miguel on your next trip

If your plans include exploring different areas of São Miguel, browse the options at Amazing Island Rent-a-Car and choose a car that suits your trip. With transport arranged, you will have more time for an unhurried visit, a stop by the sea or an unexpected discovery along the way.